Pawlapalooza
Branding • Logo Design • Social Media
Cats deserve festivals too! Pawlapalooza is a hypothetical experience for cats to see their favorite artists. My group and I loved the idea of a festival that was targeted towards someone other than humans, as it would provide very interesting and unique design challenges.
Due to the freedom of the project, we wanted to have fun and make something not so serious. With this kind of event, we could be playful and expressive to showcase the excitement and fun that comes with festivals.
Designed in collaboration with Olivia Cloat and Rosibel Gomez
We went with a playful, handwritten logomark with an overlapping effect inspired by one of a cat’s favorite toys, yarn!








